This client reprints their letterpress menu cards every time the seasonal menu changes — four to six times a year — rather than laminating a standing menu, which was a deliberate choice on their end to keep the physical menu matching what’s actually being cooked that week. We keep their layout file locked up and ready between runs, so a menu change is a type-swap and a short reprint rather than a full remakeready from scratch each time.
Mohawk Superfine’s eggshell finish was picked specifically so the cards feel substantial in hand at a table without a coated, slick surface that reads as a printed-that-morning insert rather than a considered piece — single-color black, run in batches of 300 sets to cover roughly two months of table turnover before the next seasonal change.
